Early on, it’s all about the flights. The rewards. The perks. Even if those are being measured just to inform you if you’re adding value.

And, that’s alright, for a season. (So long as the motives are good.)

But keep an eye open for the season when it’s all about value. The impact. The gasp you leave people with.

Rather the hovel you fit and can focus in than the center of the universe with too many lights.

That later season is so much sweeter. Richer. Valuable.