Episode 215 – Mission and Margin

Episode 215 – Mission and Margin: Having a mission is NOT enough! You have to know that having a Mission is not enough. You also need to have Margin. Having a powerful mission is awesome. It is convicting to your employees. it is convicting to your clients. Your...

Episode 214 – The Perfect Video Content Bull$h!t

Episode 214 – The Perfect Video Content Bull$h!t Video is obviously the next medium to take full hold. I think it may rock Instagram a bit, which still is primarily simply photos. But I meet a ton of people who are struggling to take the leap and do the video....

Episode 213 – EVERY Offering Needs Marketing

Episode 213 – EVERY Offering Needs Marketing Can Something Sell Itself? Nope. Never. Not gonna happen. If you had a stellar offering, would it sell itself? HECK NO! Every offering in the world is just an idea. If you look at the word, it is simply what...

Episode 212 – The 1 Reason I Didn’t Quit My Mastermind

What is The 1 Reason I Didn’t Quit My Mastermind Could you save the money you spend on your Mastermind and spend it on office supplies or, heck, a higher profit margin? Sure you could. Paying for a mastermind group could easily get reduced to a basic cashflow...

When to Stand and Fight as Marketing

There are not many reasons to stand and fight. Whether in Haiti when faced with an angry mob, or when I was kidnapped in India; cool-headed thinking has consistently come to my aide. So, how do you know when you should fight back? Recently a friend was attacked with...

Are You Crafting You?

For all this talk of Craft, what you are ultimately crafting is you. Craft is neither fast nor slow. It is either and both. This is because craft is the fine work of refining yourself. Craft is the fine work of refining yourself. We’re all seeking happiness. We...

There Is No Permission to Create, Only Courage

When we seek approval for the thing we want to create, we are actually seeking permission. We are seeking permission to act. But why do we seek permission? Deep down we know that our work to create will upset someone. The long hours will upset our spouse. The...

A New Reverence For the Old

We reverence the new. Instagram is creating new ways to communicate with each other. Harvard researchers have created news ways to control drones with the mind. Banksy has introduced new styles in art to increase our interest in both politics and art. Elon is building...

The Trial and Error Biz Pro

To go pro, you have to learn your skill. The only way for you (or anyone) to learn a skill is trial and error. You then “forget” the error, apply the way it worked, and repeat that successful act for the next trial. We know that trial and error is how we...

The Most Insidious Kind of Hate

What is the most insidious kind of hate? Which flavor of hate causes the most destruction, derails the most drives, and devastates the most dreams? Self-hate. Self-hate does all that and more. Self-hate has carte blanche with the personal insults. It says things to...